Growth Advisory
Turn financial insight into a growth plan you can trust. We help you translate your numbers into clear direction — aligning cash, performance, and strategy so you can scale confidently.
Fractional CFO for ambitious SMEs
Turning Numbers into Strategy
At FuturePath CFO, we help ambitious business owners bring clarity, foresight, and control to their finances — so they can grow confidently and prepare for what’s next.
You don’t need a full-time CFO to think like one. You just need the right insight, structure, and strategy — at the right time.
Clarity. Foresight. Outcomes.
- See clearly what your numbers are really telling you.
- Look ahead with confidence, not just backwards at reports.
- Turn insight into action that moves valuation and performance.
Do These Issues Sound Familiar?
Many ambitious businesses face the same financial challenges as they grow. If any of these resonate, you’re not alone.
- You’re growing, but cash always feels tight.
- You see the numbers, but you’re not sure what they're really telling you.
- You have goals, but no clear financial roadmap to reach them.
- You’re thinking about exit, but don’t know how to get “deal ready.”
- You feel like you’re making decisions in the dark.
If any of these sound familiar, you’re ready for a Fractional CFO. We’ll help you make sense of the numbers — and turn them into strategy.
Questions We Help You Answer
We don’t just report the numbers — we help you understand what they mean and what to do next.
- Can I afford to hire or expand right now?
- What happens to cash if sales slow down next quarter?
- Which customers or products are actually driving profit?
- How much is my business really worth — and how do I increase that value?
- What would an investor or buyer look for if I sold tomorrow?
When you can answer these questions confidently, you’re leading your business strategically — not just running it day to day.
What is a Fractional CFO?
A Fractional CFO gives you senior-level financial leadership — without the full-time cost. It’s ideal for growing businesses that have outgrown day-to-day bookkeeping and accounting, but don’t yet need (or want) a full-time CFO on the payroll.
Your Fractional CFO works alongside you part-time, helping you understand what your numbers really mean — guiding decisions on cash, growth, performance, and value. You get corporate-level insight, delivered with the practicality and pace of an SME.
The result? Clearer direction, stronger financial control, and the confidence to make the right strategic moves at the right time.
Our Approach
We believe big results come from the accumulation of small, smart improvements. That’s the principle of marginal gains — and it’s how we help you build lasting success.
1
Understand your goals
Whether it’s growth, stability or exit, we start by clarifying what you’re trying to achieve and what success looks like.
2
Diagnose what drives your numbers
We identify what really drives performance — and where value is leaking from the business, across cash, profit and valuation.
3
Design a focused plan
We create a clear, prioritised plan with actionable steps, realistic milestones and the reporting you need to stay on track.
4
Deliver and refine
We stay close as things evolve — turning insight into strategy, and strategy into measurable results over time.
What We Do
Strategic finance for growth and exit. We offer hands-on, flexible CFO support that combines strategic insight with commercial experience — helping you make confident, data-driven decisions.
Cashflow & Forecasting
See ahead. Stay in control. Gain clarity on your future position, plan proactively, and make decisions that protect and grow your cash.
Exit Preparation
Build a more valuable, buyer-ready business. We help you prepare early — improving systems, reporting, and performance so you can maximise value when the time comes.
Performance Clarity
Know what’s driving success — and what’s holding you back. We’ll help you define and track the metrics that really matter, giving you insight that leads to better decisions.
Why FuturePath CFO
Most growing businesses have an accountant — but not a CFO. That’s where we come in.
With years of experience leading finance teams, managing cashflow, and executing deals on both the buy and sell side, Aaron Kelly brings strategic finance expertise usually reserved for large corporates — tailored to the needs of SMEs.
- Senior-level financial guidance without the full-time cost.
- Clarity and confidence around cash, growth and exit.
- A partner who works with you — not just for you.
Big business thinking
Experience from larger, complex organisations — applied pragmatically to founder-led and owner-managed businesses.
Hands-on, not theoretical
Support rooted in real decisions — pricing, hiring, funding, exit — not just slide decks and spreadsheets.
Built around your rhythm
Regular check-ins, clear reporting and a cadence that fits how your leadership team actually runs the business.
Ready to Turn Your Numbers into Strategy?
Let’s explore how FuturePath CFO can help you grow, scale, or prepare for exit — with more clarity, foresight and confidence.
A short, no-obligation conversation is often enough to surface the main opportunities and risks — and to see if we’re a good fit.
