About FuturePath CFO

Strategic finance support led by Aaron Kelly, your fractional CFO partner.

Photo of Aaron Kelly
  • 25 years in finance, 15 as an FD or CFO.
  • FD/CFO roles across businesses from start-up to multi-billion turnover, spanning manufacturing, transport, FMCG, telecoms and QSR.
  • Led 30+ buy- and sell-side M&A transactions — often transforming businesses that were far from being ‘exit-ready’ into strong, deal-prepared performers.
  • Deeply experienced in helping business owners understand and influence their results.

Meet Aaron Kelly

FuturePath CFO was founded to help ambitious business owners turn numbers into strategy. Drawing on years of experience leading finance teams, managing cashflow, and executing deals on both the buy and sell side, I bring corporate-level financial insight to SMEs in a simple, practical way.

I’ve worked with businesses at different stages – from early scale-up through to more established SMEs – focusing on cash, profitability, funding and board-level reporting. The goal is always the same: clear information, better decisions, stronger outcomes.

What I’m like to work with

Calm, collaborative and straightforward. I translate complex financial information into clear options and help you weigh up the trade-offs.

How I think about finance

Finance shouldn’t just report what happened. It should help you see what’s coming, understand the drivers of value, and act in time.

Who I work best with

Founders and owners who value honesty, want clarity, and are serious about building a resilient, valuable business.

How I work with you

Clear structure, consistent rhythm and decisions rooted in what the numbers are really telling you.

1

Understanding your context

We start with where you are now — your goals, current challenges and the constraints you’re dealing with.

2

Building the right foundations

We get the essentials in place: reporting, cash visibility and the metrics that matter for your business.

3

Agreeing a practical cadence

Regular check-ins, board packs and forward-looking views that fit how you and your leadership team work.

4

Staying close as things evolve

As your plans develop, we adjust the focus — whether that’s growth, funding, performance or preparing for exit.

Think we might be a good fit?

If what you’ve read here resonates, the next step is a short conversation about your business, your numbers and your priorities for the next 12–24 months.

We’ll talk through where you are today, where you’re trying to get to, and whether fractional CFO support could help.

📅 Book a Discovery Call ✉️ Email Aaron LinkedIn

Career background & experience

I’ve spent more than 25 years in finance — 15 of those as an FD or CFO — helping business owners get real control over their numbers and use them to drive better decisions. I’ve worked with everything from fast-growing start-ups to multi-billion-pound groups, across industries like manufacturing, telecoms infrastructure, transport, FMCG and hospitality.

What I’ve learned is that finance only adds value when it’s fully connected to how a business really works. I like to get under the skin of an operation — where cash gets stuck, where margins slip, and what really drives performance — then build simple, practical ways to bring clarity and control.

Over the years I’ve managed cashflow in tough conditions, built finance teams from scratch, and led or advised on more than 30 buy- and sell-side deals. My focus is always the same: turn finance from a reporting function into a strategic partner that helps the business grow, scale and realise its value.

Connect with me on LinkedIn to see my full career history.